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Womenomics Seminar!!

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Change Process: Public Awareness

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A simple, focused message that promotes change is fundamental to an effective public awareness campaign. Use public awareness to unite the community against litter, to increase recycling, or promote community cleanup. Don’t think litter is a problem? Get the facts Savannah, GA, spent $300,000 on a multimedia ad campaign to lessen litter. The Texas Department of Transportation’s 2002 campaign to fight litter totaled $1 million for television, radio and outdoor billboard advertising. Outlays for public awareness are dwarfed by the cost of litter cleanup. In Louisiana, state and local governments spent an estimated $15 million a year to clean up beer cans, cigarette butts and other litter. In 2001, Illinois spent more than $12 million picking up litter. More and more cities are finding public awareness campaigns a valuable tool to change behavior and cut the high cost of litter. COMMUNITY BENEFITS A public awareness campaign: - Draws attention to an issue - Improves enforcement of solid ...
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