FIVE-STEP ATTITUDE CHANGE PROCESS






1. Get the Facts
Research the littering problem (or other community improvement issue) in your community, and gather information from the Litter Index and the Litter/Solid Waste Survey. Interview field professionals and leadership. Assemble all pertinent data in writing.

2. Involve the People
Identify the people who have the most influence over this particular issue. Let them know what you would like to do. Find how it can match their own interests, and capitalize on their interest in developing the program. Let them involve people they know or with whom they work. The volunteer network will spread. Delegation is the key.

3. Plan Systematically
Once the leadership and other key individuals are in agreement, develop a plan of action. Utilizing effective management techniques, the group commits to this plan of action with the aid of Keep America Beautiful programs and resource guides.

4. Focus on Results
Your goal will be to achieve measurable results in litter reduction. All activities and projects should be planned programs designed to target and change negative attitudes and practices.

5.Provide Positive Reinforcement
Give those who worked on the project appropriate recognition. This can take many forms, but a sincere “thank you” is a first step. People must feel positive about their efforts with you if they are to sustain their interest.

Source: kab.org

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